Xiaomi is best known for selling cell phones, headsets and some connected home devices; in China, it is also well known for its TVs. The company led the Chinese television market for the fifth consecutive quarter, dominating the 32, 43, 55, 65 and 70 inch categories. And, in the world as a whole, it is already the fifth largest manufacturer of TVs.
According to consultancy IHS Markit, Xiaomi accounts for 5.8% of units sold globally in 2019. Samsung (19.8%) has led the market for fourteen consecutive years; next, we have LG (12.2%), TCL (9.2%) and Hisense (7.8%).
Xiaomi dominates Chinese TV market
In China, Xiaomi sold 1.836 million TVs during the first quarter of 2020, according to consultancy All View Cloud (AVC). It represents 18.4% of the entire market; in total, 9.963 million units were sold in the country.
That is, for every 5 TVs sold in the Chinese market, one is from Xiaomi. The manufacturer had an average of 19 units sold every minute in the country, even under the effects of the pandemic of the new coronavirus, which caused COVID-19.
In the first quarter, Xiaomi accounted for 19.3% of all 65-inch TVs sold in China. The percentage is even higher in the 55 "(19.3%) and 70" (39.4%) categories. It ranks first in all of these segments, as well as among 32- and 43-inch TVs.
Xiaomi's China website highlights TVs: they are second only to Mi and Redmi phones (and come before notebooks and connected home devices). There are dozens of models in different sizes on the Xiaomi TV and Redmi TV lines that start at 699 yuan, equivalent to R $ 550.
You also find premium models like the Redmi Smart TV Max, with a 98-inch 4K panel that costs 19,999 yuan (R $ 15,500).
The AVC consultancy does not disclose which other brands sell best in China; However, the latest data point out that these are local manufacturers like Hisense, Skyworth and TCL.