Video advertising is a new way to get the message out about your business, services or products. Here are the three main reasons why video advertising is currently one of the most popular internet marketing methods.
With increasing access to a broadband connection, online video streaming as a form of advertisement is becoming increasingly popular. Different types of videos abound on the internet – video emails, video instant messages, video broadcasts, and video blogs.
The idea is to create videos that could put out effective advertisements without alienating viewers who have not yet jumped into the online advertisement viewing bandwagon.
Internet video blogging sites like YouTube get millions of hits a day so companies are beginning to consider every possible way to get these people who visit these video blogging sites to buy their products or avail of their services.
There are a lot of reasons why video advertising is becoming increasingly popular; here are some of these reasons.
1: Wide Coverage and Reach
With video advertising, you will be able to reach different people, young or old, male or female. Your advertising will reach millions of people, regardless of their age, sex, and race.
Thousands of websites generate interest from people worldwide. People, especially the younger generation, are cutting off on their other pursuits to give time to online social networks like MySpace and YouTube. YouTube alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder why an estimated $400 million was spent on video advertising in 2016 alone. This figure is expected to increase in the coming years. With the majority of internet users preferring to purchase products online, more and more videos are created each year in response.
2: Videos Get the Message Across
Video messaging uses the audio-visual approach, so it’s more effective in getting any message across. People would generally respond more to both visual and audio stimulation.
If your video captures your viewer’s interest, you could expect a call, an order, or a hit on your site. Scientifically, it has been proven that the probability of people remembering any message is higher if the message was received through both sight and hearing.
Video messaging is a form of a personal communication to your target market. You can create all kinds of videos and send them via email or post them on your websites. You can create video instant messages, emails or blogs. It depends on what form of video marketing would be most effective for you.
3: Relatively Inexpensive
Online video advertising is not expensive. It is cheap yet it works. It means good business and more profit. It is cheaper than print ads or TV ads. You spend little on the worldwide market. You don’t need to have millions of dollars just so you can launch an effective and competitive video advertisement. This levels the playing field for home-based e-business owners like you.
Virtually all kinds of businesses can create their own online video advertisements, upload these videos on YouTube, and embed the streams into their own websites. In an instant, without even paying for a million dollar worth of video ad, small businesses can have video streaming and market to millions of users worldwide.
Why Viral Marketing Maters
Webmasters and sellers who use viral marketing usually have their different reasons for using it. Some swear by its effectiveness and some like it because it gets them straight to their target market. If you’re still unsure about the benefits of viral marketing, keep reading.
Viral. The word alone has a negative connotation, bringing to mind images of disease and harmful microbes. Do not be fooled by the word for even though it carries a negative connotation in the physical world, it means exactly the opposite in cyberspace!
Having this misconception could be disadvantageous to you because it could spell the difference between being a webpage lost in online obscurity to being the next new hot site that everyone’s Googling.
Viral marketing is called such because it’s ‘infectious.’ Viral marketing has several advantages for you, and for good reasons, too. It uses one of the most effective and inexpensive marketing tools in history – the word of mouth.
I bet you would think twice about thinking badly of viral marketing if you realize that the success of things like Gmail and multilevel marketing – MLM or sometimes called ‘pyramiding’ – were brought about mostly by viral marketing.
This example shows any webmaster that the success can be duplicated on the online market.
It’s free. It’s like magic to anyone’s ears. It’s great especially for startup businesses because it can quickly generate interest for your product while minimizing marketing capital at the same time.
All it takes is a little hype here and a good word there to get the chit chat ball rolling.
It works. It does so even on a massive scale. If you know your history, some major religions and a lot of minor ones were proliferated through word of mouth.
This technique was especially useful then because any written evidence of the new religion meant death to whoever was holding it. This technique is useful now because any written advertisement for a new product means more costs for whoever’s selling it.
The internet is perfect for it. With the advent of email, messenger clients, Facebook, and online community forums, contacting even your long-lost ex to request the return of your music CD are rarely more than several clicks away.
This new age of fast and convenient communication is the best possible environment for a marketing technique as dependent on human interaction as viral marketing. Heck, people can talk to their friends even when they’re not online.
Viral marketing is a great technique because it’s very effective and extremely inexpensive.
However, anyone attempting to do it has to proceed with caution. From the very word itself, going viral can easily make your company succumb to illness. Going viral is a double-edged sword, they say.
In the same way that positive words from peers could positively affect your market’s perception of you and your product, a bad rep could bring everything toppling down.
All it takes is one bad interaction or a single bad deal with a customer to spell an impending disaster for your company’s reputation.
In order to fully optimize viral marketing, you have to be sure that your customers really like your product and that they’re happy with the way you or your company deals with them.