When you are submitting or publishing your content on the internet size does matter. By that I mean if you have an article that is too long or too short, you won’t be able to use it on many sites. Likewise if your blog post is too long or your report is too long, you will actaully lose visitors, lose traffic and lose sales and customers.
Make sure that your articles are about 400 words long, your blog posts are 100 to 1,000 words long and that your reports are 1,000 to 2,000 words long.
An article is supposed to be a quick blurb or piece of text that solves a simple problem. If you wrote a 4,000 word article it would be a very long rant or very detailed manual. We want to make sure that our articles are 400 words in length, or about two thirds of the page.
Many article sites will accept articles as low as 250 words or as long as 2,000 words but the best range is 400 to 600 words. I recommend you get your articles closer to 400 words because you want to write and publish as many articles as possible. This means you can cover more subjects and you can get more links back to your site which means more traffic for you.
Remember the length of the article does not necessarily mean it’s better. I can take a 400 word article I have written and add lots of fluff and make it an 800 word article but the shorter 400 word article is better.
When you are writing a blog post you have a little bit more freedom and control. I have published blog posts that are simply lists of bullet points, or a couple of paragraphs and that’s it.
The reason for this is because many people on the internet have short attention spans, and you want to accommodate them and make it easy and quick for someone to read your content so they can take whatever action you want them to take after reading that blog post whether that is clicking a link or even commenting below that blog post.
The funny thing about a blog post is it can be super long as well. For example, if you have lots of videos, images, or lists you can make a blog post that is not really meant to be read start to finish, but where people simply scroll through and pick what they want. This is why you might see gallery blog posts that say things like, the top 50 WordPress PlugIns, or the top 100 Website Designs.
The don’t expect people to look at every single link, picture or video, but to scroll down, choose their favorite and talk about it in the comments below or maybe even click on the site they are linking to.
When you publish your report you have even more freedom, but I recommend that you make any report a minumum of 1,000 words. This ensures that the report is at least 3 pages long and makes it worth clicking on the PDF file and opening it up in the reader.
When a report gets to be more than 50 to 100 pages long, you are in trouble, keep it as short as possible. Think of your report in a very similar fashion to your article. People open it up, they get a step by step plan and then they are done, your report is finished.
When you are writing web content, make your article 400 words, make your blog post 1,000 down to 100 words, and make a report 1,000 to 2,000 words.