The very best thing you should be doing for your business is to be building an email subscriber list. This means you sign up with an autoresponder service such as AWeber and create a landing page and present a free gift on that landing page, send the people to it asking for them to fill in their name and email address. In exchange, get this free report video or piece of software.
After they sign up and they get their free gift, you can then continue to talk to them or market to them. You can now send the emails and broadcast to everyone who has voluntarily opted in or decided to be on your list up on to the point where they choose to unsubscribe or just stay on your list. When you send these emails, the most difficult part is to get started to conquer that writer’s block and type in a subject line because when someone checks your email, they see lots of subject lines in their email and they choose which emails to open based on what subject that shows up.
How do you choose a subject in your email autoresponder sequences and broadcast that gets everything opened, You would use the same language you use to talk to a friend over email. You would think about what gets you to open your emails and keep in mind that shocking statements are good but helpful statements are better.
What kind of email messages do you send to friends whether it’s just an email or Facebook email, What do they send to you, Do these people normally put the name of their website at the beginning of the email, Do they usually type all lower case, in all caps or in sentence case, Think about it and just model your emails that same way. Make sure to be writing these autoresponder emails the same way you’d write a personal email.
I’m the kind of person who puts someone’s first name at the beginning of an email. But if you’re not, then don’t. I also like to sign my name at the bottom of an email, but if you don’t, then don’t.
When you’re coming up with a subject line, think about what kind of language you use on a friend. Do you normally write long subject lines, short subject lines, Do you say one or two things in a subject line, Do you have parenthesis, Just replicate what you would normally use in everyday conversation.
Speaking of everyday conversation, which emails do you open up the most, Are they the ones that have funny things in the title, Do they have jokes in them, Do they simply say something mysterious like “Test” or “Open me now” or “Click this right away”,
Every time that you check your email and some subject line looks interesting enough for you to open the entire message, make a note of that and start building a mental swipe file of what are good and bad subject lines to use. But at the end of the day, you really shouldn’t put too much thought into what the subject of your email will say because shocking is good but helpful is better.
That means if I’m sending out an email that tells people about membership sites and there’s information in there, I might just subject my email with the phrase “Membership sites.” If I’m running a webinar, I might set the subject to be “Webinar Wednesday 2 PM” instead of trying to be clever.
When you’re making subject lines for email, use the same language you would use on a friend. Think about what gets you personally to open an email and always remember that shocking is good but helpful is better.