According to information from Cheddar, which was not confirmed by the company, Snap would be planning to launch a new gaming platform for Snapchat next month, precisely at the Snap Partner Summit event that will take place on April 4 in Los Angeles.
Previously, Snapchat had already shown some interest in this market by releasing Snappables last year, but the new project, codenamed “Project Cognac,” would be even bigger work, as it would allow third-party developers to create their games to put them in the application.
That speculation gained momentum at the time when, according to CNET, the company would have bought the Australian game studio Prettygreat in January.
An interesting detail in this story is that Tencent, the Chinese technology giant that owns Riot Games and the WeChat messaging application, bought a 12 percent stake in Snap last year.
At the time, the company justified this acquisition saying that it was possible “to explore opportunities for cooperation in publishing games for mobile devices and newsfeed.”
The possibility of venturing into the gaming market would be very welcome to Snapchat as it has been struggling to make a profit.
With the addition of games, the company would be hoping to raise more money and more user engagement, relying on potential advertisers who would like to advertise their products on the platform.
However, it is worth remembering that the information is still the only speculation of the market, as the company has confirmed nothing.
So we can expect more news on the subject until April 4, when the platform is supposed to be unveiled.