Home Uncategorized Shore Fire Media, PR Firm for Bruce Springsteen & Kesha, Acquired by Dolphin…


Shore Fire Media, PR Firm for Bruce Springsteen & Kesha, Acquired by Dolphin…

by Ace Damon

Entertainment marketing and content development company Dolphin Entertainment has acquired public relations and media management company Shore Fire Media, announced Tuesday (December 3).

Founded by Marilyn Laverty, Shore Fire represents artists, songwriters, music producers, record labels, venues, trade organizations and more. Some of his most notable music clients include Bruce Springsteen, Kesha, Common, Bon Iver, Cyndi Lauper, Downtown Music Publishing and the Grammy Music Education Coalition.

"We are delighted to welcome Marilyn Laverty and the entire Shore Fire team into our family," Dolphin Entertainment CEO Bill O'Dowd said in a statement. “Shore Fire's reputation and relationships in the music industry are simply unmatched. With Marilyn and her team joining us, we feel that the holidays arrived earlier this year. We could not be more excited.

Dolphin Entertainment already owns public relations firm 42West and The Door, and last November acquired Viewpoint Creative boutique creative and branding agency.

"There are huge advantages in bringing Shore Fire, 42West, and The Door together," continued Dowd. "With Shore Fire, we now have a unique collection of companies that can seamlessly collaborate on music, live events, movies, television, streaming platforms, lifestyle experiences, hospitality and consumer products, which powerfully multiplies the impact of each company ".

"We are delighted to be part of this large group of media professionals," Laverty added. "Bill O'Dowd is a leader with tremendous insight and we look forward to the many opportunities this will offer for our team and everyone we represent."

Shore Fire will continue to operate under its own name outside of its existing offices in Brooklyn, Los Angeles and Nashville. Laverty will remain CEO, while Mark Satlof, Matt Hanks and Rebecca Shapiro will remain as senior vice president.


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