RSS is an abbreviation that has evolved into the following, depending on its versions:
- RDF Site Summary (also known as RSS 0.9; the first version of RSS)
- Rico Site Summary (also known as RSS 0.91; a prototype)
- Really Simple Syndication ( also known today as RSS 2.0)
Today, RSS stands for ‘Really Simple Syndication’ and has the following seven formats or versions: 0.90, 0.91, 0.92, 0.93, 0.94, 1.0 .
RSS tools refer to a group of file formats designed to share titles and other web content (it can be a summary or just 1-2 lines of the article),
links to the full versions of the content (the material or the complete publication) and even file attachments, such as multimedia files.
All of this data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names: RSS Feed Web Feed RSS Flow RSS Channel.
They are usually shown on web pages as an orange rectangle that generally has the XML or RSS letters in it.
RSS can be used to provide any type of information. Some of these ‘feeds’ include Blog feed – each blog entry is summarized as a feed item.
This makes it easier to check blog posts, allowing ‘visitors’ to broaden your topics of interest. Article feed – alerts readers whenever new articles and web content are available.
Forum feed – allows users to receive forum posts and the latest discussion topics. Schedule feed – will enable users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting schedules.
Discounts or special feed – is used to allow users (such as retail and online stores) to ‘deliver’ the latest special offers and discounts. Ego or news monitoring – this enables users to receive ‘filtered’ headlines or news based on a specific phrase or keyword.
Industry-specific feed – used by technical professionals to market, promote, or communicate with current (and potential) customers and customers in their specific sectors.
RSS feeds allow people to crawl multiple blogs and news sources at the same time. To produce an RSS feed, all you need is the content of the article you want to publish and a validated RSS text file.
After your text file is registered with multiple aggregators (or ‘newsreaders’), any external website can capture and display your RSS feed, automatically updating it whenever you update your RSS file.
RSS tools are useful for websites that regularly add or modify their content. They are used mainly for ‘web organization’ or activities that involve daily updates and publications, such as the following: News sites – used by major news organizations like Reuters, CNN, and BBC.
Marketing Bug reports Personal weblogs. There are many benefits to using RSS feeds. In addition to being an excellent supplementary communication method that optimizes the communication needs of various sectors, RSS tools and feeds can also bring enormous benefits to your business, especially in the field of Internet marketing.
RSS tools and feeds provide Internet users with an opportunity for free (or cheap) and easy advertising or online marketing for their business.
Below are some of the RSS resources that can help make your Internet marketing strategies more effective.
1. Ease of content distribution services. With RSS, your company can be captured and displayed by almost any external website, offering an easy way to ‘spread’ and disseminate them.
2. Ease of regular content updates. With RSS, web content for your business can now be updated automatically daily (and even every hour).
Internet users will be able to experience real-time updates as the information in their file (such as new products and other business-related versions) changes and modify simultaneously with that of the RSS feeds to which people are subscribed.
3. Personalized content services. With RSS, visitors can have personalized content services, allowing full control over the flow and type of information they receive.
Depending on their interests and needs, visitors can subscribe only to the content they are looking for (such as real estate or job listings).
4. Increased traffic (and targeted).
With RSS, traffic will be directed to your site, as readers of the summary of the content (or 1-2 lines of the article) who find them interesting will be forced to click on a link to your site. These are just a few of the many things you can do with RSS.
The possibilities are endless.