Razer will close online game store months after opening.
There is still no official reason for the decision, but it is thought that the end of the online store could be part of a strategic reorganization by the company.
Razer, a well-known brand of gaming devices, has announced that it will be finishing its online store less than a year after it opened.
The Razer Game Store launched worldwide in April 2018 with the aim of taking a slice of a game sales business that is dominated by Steam.
The project was launched in April last year with the goal of raising the brand to a level of renown in digital sales.
To encourage players to join this platform and purchase branded games and products, Razer has used a virtual credit offer scheme, promising to give discounts, just as Steam and other platforms already do.
According to TechCrunch, in 2017 alone, Steam made $ 4.7 billion (approximately € 4.15 billion).
By comparison, Epic Games has amassed about $ 3 billion worth of the Fortnite’s explosive success.
Amazon also closed the online gaming store associated with Twitch, the live-streaming platform, just 18 months after opening.
In the case of Epic Games, which launched a competitive bid in 2018 with Fortnite’s affirmation, the platform has felt a decrease given the migrations of users to other platforms, for example, the Origin of EA Games that recently launched Apex Legends, the battle royale that has won many players.
The closing of the Razer Game Store has been announced for February 28, and all users will have access to their purchases and pre-purchase titles.
According to TechCrunch, Razer said it would continue to release new games through other services, “We will continue to invest in other ways to bring content, and introduce promotions through Razer Gold, our virtual credit system,” said the company.
To understand those agreements may be in progress with other Game Stores that have a better-consolidated place in the online sales market.