PlayStation SKIPPING E3 2019
This is some rather shocking news but we now have word that Sony will NOT be at E3 2019.
They have never done that in 24 years, so what could this mean? Let’s rant about the reasons they could be missing out on the action next year!
How Microsoft & Nintendo Will React To PlayStation Leaving E3?
Sony is skipping next year’s E3, ditching its traditional booth and press conference in a move that will have a significant negative impact on the video game industry’s annual trade show.
The Entertainment Software Association, the lobbyist group that runs E3, confirmed the news today, as did Sony.
“As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community,” said Sony in a statement. “PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.”
This is yet another blow to the annual Los Angeles trade show, which has seen multiple publishers drop out over the past few years. Electronic Arts now hold its own event in Hollywood in the days leading up to E3, while last year Microsoft rented out a theater at L.A. Live, a few minutes away from the convention center where E3 takes place.
Nintendo has spent the past five years eschewing traditional press conferences in favor of pre-recorded videos, and with Sony gone, one of E3’s other marquee press conferences will now also not be present in 2019.
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Microsoft Is Focused On The Future – Will They “Win” The Next Generation?
Microsoft has been acquiring studios left and right, creating some consumer-friendly services, and so on. It seems all that is left is to execute on some exclusives.
Over the past year, we have shared our vision for how the intelligent cloud and intelligent edge will shape the next phase of innovation. First, computing is more powerful and ubiquitous from the cloud to the edge. Second, AI capabilities are rapidly advancing across perception and cognition fueled by data and knowledge of the world. Third, physical and virtual worlds are coming together to create richer experiences that understand the context surrounding people, the things they use, the places they go, and their activities and relationships.
These technological changes represent a tremendous opportunity for our customers, our partners — everyone. With all this new technology and opportunity comes a responsibility to ensure technology’s benefits reach people more broadly across society. It also requires that the technologies we create are trusted by the individuals and organizations that use them.
Today’s announcement enables us to step up to this opportunity and responsibility across all our Solution Areas.
With change comes to transition, and one transition we have been planning for is for Terry Myerson to pursue his next chapter outside Microsoft. Terry has been instrumental in helping me arrive at this new organizational structure, and I deeply appreciate his leadership and insight as we’ve worked through the opportunity that lies ahead. Over the past several years, Terry and the WDG team transformed Windows to create a secure, always up-to-date, modern OS. His strong contributions to Microsoft over 21 years from leading Exchange to leading Windows 10 leave a real legacy. I want to thank Terry for his leadership on my team and across Microsoft. He will work with me on the transition over the coming months.