Netflix would like to fit into Eddie Murphy's return narrative. Last year, the comedian returned from hibernation, jumping out of his movie hiatus with numerous top-notch projects, including Netflix's original Dolemite Is My Name, a sequel to the 80's classic Coming to America and a former hosting show. Saturday Night Live. He is also talking to make a lucrative special for Netflix. Now for Deadline The comedian's next project, a fourth installment of the Beverly Hills Cop franchise, was chosen by, yes, by Netflix. The streamer would have acquired the rights to the movie by signing a single licensing agreement with Paramount. In today's teen language, this third Netflix project means that the streamer is just an Eddie Murphy fan account right now.
Deadline reports that the deal also offers Netflix an option for a sequel, completely renewing the blockbuster franchise that starred Murphy as defiant cop Axel Foley. The first film was released in 1984, the second in 1987, and the third in 1994. A reboot, which has been underway for some time, would be useful for the return of Murphy's big screen.
Between that, Dolemite and the special stand-up potential, Netflix is fully involved in Eddie Murphy's business, trying to bring him back to the masses on his own (Coming 2 America, meanwhile, will be a Paramount group). In a way, the Murphy all-in movement is reminiscent of Netflix's decision to capitalize on Adam Sandler a few years ago by signing a multi-film deal with the comedian who produced hits (supposedly!) As Murder Mystery and The Ridiculous 6. Streaming giant does not release firm audience numbers, Netflix has repeatedly said that Sandler's original films are among the most watched options. Murder Mystery, for example, starring Jennifer Aniston, had the biggest "debut weekend" of any original movie, apparently watched by 30,869,863 accounts in the first three days.
Netflix probably expects the same attention from Murphy, who was one of the most lucrative comedians of his generation. Nabbing the rights to one of your biggest franchises is as good a start as any.
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