How did Google become what it is today?
Surely, you’ve heard the phrase “if I do not know, I go to Google it!”. In fact, I doubt there is anyone on the face of the earth who has never heard the name of this company at least once in their lives.
But how did Google become what it is today?
In the background, the explanation is straightforward! The company has achieved so much success in the market, thanks to a brand with a large force, and of course, a significant focus on capital management efficiency.
By the way, Google is so efficient and robust in profit margins, because it gets some of your information.
Google is able to store vast amounts of information by constantly crawling what happens on the Internet as well as by constant searches on its own search engine (Queries).
After all, after doing a search, Google is also knowing, in which links will click, getting more and more efficient, search the search. And if you do not know, thousands of searches are done, every second!
Information that Google subsequently uses to increase its competitive advantage. This is because all of these data are later used to train their algorithms on an overwhelming scale.
Of course, the research giant is great at crafting algorithms. But it gets a lot easier when there’s tons of information to take the system further. Curiously, once it reached ‘critical mass,’ Google began to do everything for everyone, to be considered the ‘best’ in its field.
The idea here was to spend as little as possible on advertising, focusing on evolving the infrastructures, to maintain market leadership and offering better services, compared to the competition. Does anyone remember Yahoo or Bing? Probably not.
It was no coincidence that when the giant’s servers were down, several ‘extra Google’ services were down! Examples include Snapchat and various games like Dragon Ball Legends.
So what now? It seems that things start to change a little. Is that in case you do not know, nowadays, the vast majority of Google’s money comes from the commercials, which you see every day on the most varied sites.
Who knows the truth about Google’s performance in these ‘ads’… maybe is nothing special, or perhaps it relies more than we will ever know.
Therefore, in addition to investing in infrastructure, Google is also trying to get these advertisements more friendly to the user, to get more and more clicks. In fact, ads are more relevant to the company than the search system itself.
What was a lot of work and adaptation is the passage of users from the PC to the smartphone.
In short, Mobile is still a difficulty for Google! With the company having to compete with social networks, which can keep users connected, again with content made available by the users themselves.
That is, the great strength of Google, which was the search in the Desktop, did not go 100% for the mobile. With social networks managing to attack the research giant in its great weakness. And maybe that’s why we see more and more Google hardware and services being made available.
In short, Google has enjoyed tremendous success in building your product in a super efficient way! Thanks to the data ‘offered’ by the users. After all, its scale of success is historical. But the move to the mobile has not been smooth. And so there is now a greater need to spend more on marketing, and expansions to other markets.