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Executive Turntable: Moves at Universal Music Group, AWAL, AudioSalad & More

by Ace Damon
Executive Turntable: Moves at Universal Music Group, AWAL, AudioSalad & More

Universal Music Group has appointed Roey Hershkovitz as vice president, Capitol Studios & Digital Studios, the company announced on Thursday (November 14). He will be based in Hollywood and report directly to Digital Studios executive vice president Christopher Jenkins and senior vice president of recording and file management studios Patrick Kraus.

Hershkovitz previously served as booker, producer and music production supervisor for the guest artist performance, screened at Conan O'Brien, Conan. He also worked as a co-producer of several episodes of NBC's The Office.

"Roey's track record in television production, post production and music qualifies him exclusively for this newly created role at UMG Digital Studios," Jenkins said. "Their ability to create the most welcoming creative environment and produce compelling visual content for our artists, record labels and installations will help digital studios continue to grow. Roey exemplifies the set of film and music super-skills and the highly trained sensitivity required by artists. .The confidence and vibe that Roey brings to our team is perfectly suited to our mission. ”

"We're lucky to have someone of Roey's caliber team up with our team to help build the legacy of this historic studio as we chart our course in the future," Kraus added. “His experience in music production on television and his passion for music, artists and the entire creative community makes him the perfect fit for this newly created role. Capitol Studios is a crown jewel and UMG remains committed to providing amazing and inspiring spaces for the entire art community to work and create. "

"Capitol Studios combines the legacy of an iconic studio and provides state-of-the-art facilities and technology," said Hershkovitz. "This speaks to Capitol Studios' unique position where you have the best of both worlds. I'm excited to work alongside Chris and Pat to bring my television experience and work with the artist community to develop new opportunities and audiovisual content.

AWAL hired Jennifer Kirell as vice president of catalog marketing, the company announced on Wednesday (November 13). She will be headquartered outside the New York office.

Kirell spent 11 years at Sony Music Entertainment and most recently led global marketing campaigns and audience development strategies at Legacy Recordings under the Commercial Music Group.

"AWAL's business was built from the ground up to meet the unique needs of the evolving market and challenge the status quo," said AWAL CEO Lonny Olinick. “As we continue to grow, we are applying this philosophy to support our partners' catalogs, investing in the experience to develop traditional catalog marketing. With the addition of Jennifer, we will build a contemporary and global approach to the full work of artists from marketing at different times throughout their career cycle. Their passion for storytelling, commitment to progressive marketing and understanding of fan behavior will be a tremendous asset to the AWAL team and our artists. ”

"This is an exciting time when streaming has blurred the lines between traditional" frontline "and" catalog "marketing tactics," Kirell added. “I am honored to be part of the AWAL team as we serve our artists with a forward-looking approach to (re) discovery that combines dynamic storytelling with data-informed strategy and prioritizes the creation of lasting fan connections. I am incredibly grateful to Lonny and Ron (Cerrito, AWAL President) for the opportunity to join the AWAL family and our diverse universe of artists. "

Patrick Ferrell has joined AudioSalad as head of business development, the company announced on Monday (November 11).

Prior to joining AudioSalad, Ferrell held positions at Capitol Music Group and Spirit Music Group. Most recently, he served as head of label relations at A2IM.

"I am absolutely thrilled to join Iain and the incredible AudioSalad team," Ferrell said. “Having worked with AudioSalad through A2IM, I witnessed its rise to become one of the most advanced technology companies in the independent music industry. It's such an exciting time in our industry and I look forward to participating in AudioSalad's business growth by delivering innovative digital solutions to the independent music community. "

"We are very pleased to welcome Patrick to the team," added Iain Catling, CEO of AudioSalad. "Your deep industry knowledge and experience will be invaluable to AudioSalad as we continue to provide first class solutions and services to our growing customer base."

Chris Restivo and Kevin Seaton have joined the newly released Heavy Duty Trailers as executive producer and creative director, respectively, announced Heavy Duty Projects on Wednesday (November 13). Both will be based at the company's studios in Burbank, Venice and Echo Park.

The new trailer division provides original and licensed music for movie trailers and television promotions. The premiere was announced by Heavy Duty partners Ariel Rechtshaid, Josh Kessler and Kate Urcioli.

Restivo was former music director of Ignition Creative. Seaton was one of the first songwriters hired by Heavy Duty.

"What made me want to join Heavy Duty Trailers was the catalog in the first place," said Restivo. “They have an amazing pit of talent and music. Helping to build something from scratch is very exciting and there are many opportunities for us. It was too good to resist.

"Chris and Kevin will have the luxury of exploiting the infrastructure that Heavy Duty has built in the last ten years," added Kessler. "This means unrestricted access to producers, songwriters, songwriters and signed artists and working with our list of publications."

Peggy Dold has been hired as svp, director of music and entertainment at Iberiabank, the company announced on Thursday (October 31). She will be in Nashville.

Dold previously served as international vice president of Univision Music Group, talent and artist relations consultant at MTV Networks Latin America, head of artistic relations at Crescent Moon Records, and vice president of marketing for Island Independent Label Group.

"We are delighted to have Peggy join our team," said Iberiabank managing director of sports and entertainment bank Alex Hernandez. "She is a highly respected executive in the music industry with years of experience and is a great addition to our team of experts covering all music genres."

Talkhouse hired Ben Greenman as creative consultant for the development of new podcasts, the company announced on Tuesday (November 12).

The former New Yorker editor and New York Times bestselling author had already written in collaboration with people like Questlove, George Clinton, and Brian Wilson.

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