When you run any kind of business or a website on the Internet, you’re going to want to be able to capture email leads. Not only that, you will need to capture these leads in a way that people can voluntarily provide you with their name and email address, which means they opt-in and they will have an easy and convenient way to opt-out if they so choose.
This is why you will have what is called an opt-in page which is a place where people can sign up to your email newsletter. But there are a couple of different styles. You can have a regular opt-in page, an opt-in page on your blog and a forced opt-in page as well.
The most basic kind of opt-in page you can create is a regular kind of page. This is where you have any website that you can possibly create whether it’s an article directory, an authority site, AdSense site, any kind of site you can put an opt-in form on your webpages. In fact, you should have some kind of signup form on almost every kind of webpage you have to make sure that if someone visits your site, they can easily sign up to your newsletter and receive updates and come back over and over again.
If you have a blog, you definitely need to have an opt-in form on there and it’s very easy. Most blogs allows you to add what are called sidebar widgets and you can add a kind of widget that’s called a text or HTML widget and simply copy and paste the web form code given to you by your email autoresponder service such as AWeber or MailChimp. Just add that box on your sidebar asking people to sign up if they want to receive updates to your blog post.
The final kind of opt-in page we’re going to talk about today is called a forced opt-in page. This is a page where if someone comes to your site and the only thing they can do is either leave or sign up. There are no other links to click on, there is nothing else to do.
If someone sees an offer such as a description of a video or free PDF report you have to offer and they can simply sign up for that, get the free offer and then continue on to your website. That is called a forced opt-in page and what you do is simply create a page with nothing else to click on other than to fill in the sign up form and get whatever free gift is available.
When you create an opt-in page to collect email signups, you can have a regular opt-in page, a blog page or a forced page.