Joaquin "El Chapo" Guzman's photo, arrested leader of the cruel Sinaloa Cartel, it's not just for the cops anymore.
A Mexican company run by Alejandrina Guzman Salazar, the trafficker's daughter, is awaiting government approval to start selling El Chapo Mexican Lager. The price of a 12-ounce bottle: 70.10 pesos, or about $ 3.75.
Adriana Ituarte, the brand's seller, told the Latin American media site Remezcla beer is 4% alcohol, made from malt, rice and honey. The plans require marketing for bars selling craft beer.
Her daughter launched a few bottles of beer at a fashion fair in Guadalajara last week. Salazar already offers a clothing line called El Chapo 701, the 701 representing his father's place on the list of the world's richest people in 2009 by Forbes.
Of course it was then, it is now.
And now the man believed to be the most powerful drug dealer in the world is locked in a supermax federal prison for life after being convicted last year for drug trafficking and weapons charges. He was also ordered to lose $ 12.6 billion based on the quantity and value of drugs in his crimes.
His lawyer says the government will never see that money.
"It's a fiction. It's part of the trial," said Jeffrey Lichtman after the sentence. "How do they get to the dollar one? There are no assets."