Despite being, according to the National Cancer Institute (INCA), the type of cancer that most affects women in Brazil, breast cancer is still misunderstood by many. And the research "Breast cancer today: how does Brazil see the patient and her disease?", Applied by IBOPE Intelligence and revealed on the eve of October Rose, proves this.
Lack of information is a major problem with the disease, and it starts with the diagnosis. For 80% of those surveyed, self-examination – that is, the woman's own touch – rather than mammography, is the main measure for identifying breast lumps, which, according to Pfizer's medical director. Marjori Dulcine is a big risk.
“Touching one's breasts is an important practice for body knowledge. But in recent years, many medical societies have failed to recommend self-examination as a preventive method, as failing to detect changes during this practice may result in women drifting away from the doctor and delaying mammography, which is an essential test. "The mammogram can detect very small and not palpable changes, which often measure millimeters, increasing the chances of success in treatment."
The survey also points out that a third of women believe that mammography is only necessary when other tests, such as ultrasound, show changes, which is not true either. Most medical societies in Brazil advise that the procedure be performed annually, from the age of 40, regardless of the results of previous procedures.
The importance of information
The reality of misinformation of breast cancer in Brazil requires awareness initiatives to be more accurate. The Pink Collective is one of those projects that found the most effective – and creative – way to talk about the issue with society.
“The second year of the Pink Collective project, which in this edition positions art as an important tool to reach the public and raise awareness about the theme, is an example of efforts to find alternatives that help promote health education, especially when we are facing such an important theme ”, says Márjori.
. (tagsToTranslate) October Pink (t) Breast Cancer (t) Mammography