The results for the third fiscal quarter of the year (Q3) are being published for various companies and industry segments. One is the smartwatch market, whose Apple is dominating with its Apple Watch, according to Strategy Analytics.
Of the 14 million units of smart watches sold in the last 3 months, 6.8 million were Apple Watch. Thus, the apple company was almost able to guarantee that out of every 3 smartwatches sold, 1 was owned by Apple.
Importantly, the newly released Apple Watch Series 5 are hardly part of these results as they were released in September, near the end of the quarter. Meanwhile Apple increased its market share to 47.9% from 458 in 2018.
Samsung and Fitbit are Apple's "heel-bite" brands
Despite not seeing such a big growth, Samsung also had a positive quarter. The Korean giant sold 1.9 million pieces of equipment in Q3, increasing sales over the same period in 2018, which totaled 1.1 million.
Therefore, Samsung ended the third quarter of 2019 with 13.4% market share, still landing quite far from Apple. The launch of the new Galaxy Watch Active 2 will surely boost brand sales by late 2019 and early 2020, where Q4 ends.
Third is Fitbit, which ended the quarter with a mere 100,000 units sold. The brand retains 11.3% market share, down from last year. Google recently acquired the company so we may see news soon, perhaps the expected Pixel Watch.
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