Apple and Moonlight producer team up to create original films and series
Productions will be offered free of charge to customers starting in 2019 through the new video streaming service.
The iPhone maker has separated $ 1 billion from its budget next year to spend on original productions.
Apple has taken another step in its plans to invest in the production of original films and series, following the similar business model of Netflix: it has teamed up with A24, producer of Moonlight, 2017, and other productions such as ‘Lady Bird’.
The multi-year agreement provides that A24 will be in charge of producing films for Apple as it prepares to launch a new video streaming service next year. Representatives of the A24 and Apple declined to comment on the deal.
The initiative between the two companies reflects Apple’s growing ambitions to bring original script content to its customers.
The company plans to distribute free movies and TV shows to iPhones and iPads owners next year as part of a consumer loyalty strategy, according to various sources familiar with the talks.
Among the content I already distribute are TV series headed by Damien Chazelle, director of the also Oscar winner ‘La La Land’; a reissue of ‘Amazing Stories’, science fiction series by Steven Spielberg; and a morning TV program starring Reese Witherspoon and Jennifer Aniston.
The iPhone maker set aside $ 1 billion of its next year’s budget to spend on such productions and has signed several contracts, including a drama about a morning show starring Steve Carell and a series inspired by the life of NBA player Kevin Durant.
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Apple already distributes shows through its subscription music streaming platform, Apple Music.
Launched in 2012, the A24 is known for its original art films. The studio won a number of Academy Awards for her films, including “Moonlight,” best actress for Brie Larson in “The Room,” and visual effects for the thriller “Ex Machina.”
Apple’s incursion into the supply of videos follows other tech companies, such as Netflix and Amazon, who are aggressively investing in series and movies with original scripts.
On Wednesday, Amazon Studios announced that Jason Blum’s horror film producer will produce eight thrillers or dark-haired movies for its streaming platform.
Raising its business services has become a high priority for Apple and its investors.
The company said earlier this month it would no longer disclose sales of iPhone units as part of an effort to pressure Wall Street to gauge its performance on total revenues, including digital revenue from the App Store, Apple Music and iCloud.